Create an Ad Unit

1. Navigate to Ad Units and click Add Ad Unit.

2. Select Ad Format and enter Ad Placement name. DARO generates an Ad Unit Name automatically (app_package_name_os_ad_format_ad_placement). To customize, select Enter Manually.
   Naming best practice: Use lowercase with underscores: appname_os_adformat_placementExample: daro_ios_interstitial_main_home
3. Optionally, set minimum eCPM (disabled by default).
   About minimum eCPM: DARO optimizes eCPM automatically based on performance and demand. Setting a floor may temporarily boost revenue but can reduce long-term earnings by limiting buyers. Use carefully.

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Important Notes

• Maximum 20 ad units in Live status per app
• Create one ad unit per placement
• Only create ad units you’ll integrate—unused units affect optimization