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Report Screen Layout

  1. Filters and Date Range: Customize your view with top controls.
    • Filters: Filter by App, Ad Format, Ad Unit, Country, or Platform.
    • Date Range: Select up to 90 days.
      Today’s data unavailable. Ad networks update within 24 hours.
  2. Chart View: Visualize metrics over time. Use “Group by” to segment by filter values.
    • Est. Earnings (Estimated Earnings)
      • Estimated revenue from ad requests, calculated from impressions and eCPM.
    • Request
      • Ad requests sent from your app. Typically occurs when users view a placement but may happen earlier based on your logic.
    • Observed eCPM (effective Cost Per Mille)
      • Average revenue per 1,000 impressions.
      • Formula: (Estimated Earnings / Impressions) × 1,000
    • Match Rate
      • Percentage of requests filled with ads. Higher rates indicate efficient inventory usage.
      • Formula: (Filled Requests / Total Requests) × 100%
    • Impressions
      • Times ads displayed to users. Counted when ad renders on screen.
    • Show Rate
      • Percentage of matched ads shown to users. May be under 100% due to technical issues or user behavior.
      • Formula: (Impressions / Matched Ads) × 100%
  3. Table View: View detailed metrics below charts.
    • Filtered data in structured format. Export to CSV for analysis.