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Metrics like eCPM and match rate may fluctuate significantly during the first 2-4 weeks.

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Why This Happens

DARO’s algorithms need time to learn optimal ad delivery for your app. With low traffic, individual cases can significantly impact averages.

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When to Evaluate Performance

Wait 2-4 weeks for metrics to stabilize before evaluating performance. Early-stage fluctuations are normal and decrease as the system learns.