> ## Documentation Index
> Fetch the complete documentation index at: https://guide.daro.so/llms.txt
> Use this file to discover all available pages before exploring further.

# View Metrics in Reports

> View ad revenue metrics in Reports.

### Report Screen Layout

1. **Filters and Date Range**: Customize your view with top controls.
   * **Filters**: Filter by App, Ad Format, Ad Unit, Country, or Platform.
   * **Date Range**: Select up to 90 days.

     <Note>Today's data unavailable. Ad networks update within 24 hours.</Note>
2. **Chart View**: Visualize metrics over time. Use "Group by" to segment by filter values.
   * **Est. Earnings** (Estimated Earnings)
     * Estimated revenue from ad requests, calculated from impressions and eCPM.
   * **Request**
     * Ad requests sent from your app. Typically occurs when users view a placement but may happen earlier based on your logic.
   * **Observed eCPM** (effective Cost Per Mille)
     * Average revenue per 1,000 impressions.
     * Formula: `(Estimated Earnings / Impressions) × 1,000`
   * **Match Rate**
     * Percentage of requests filled with ads. Higher rates indicate efficient inventory usage.
     * Formula: `(Filled Requests / Total Requests) × 100%`
   * **Impressions**
     * Times ads displayed to users. Counted when ad renders on screen.
   * **Show Rate**
     * Percentage of matched ads shown to users. May be under 100% due to technical issues or user behavior.
     * Formula: `(Impressions / Matched Ads) × 100%`
3. **Table View**: View detailed metrics below charts.
   * Filtered data in structured format. Export to CSV for analysis.